Led by Irish artist Claudine O'Sullivan, this year's approach is a fearless nod to friendship both in the story and in the approach.
Claudine has invited two close friends from different fields to work with her on this project; Irish photographer Leonn Ward and Newcastle designer Alex Mellon.
For our 2018 Jameson Limited Edition bottle, Claudine reached into the tales of the Fianna for inspiration.
The Fianna were young warrior packs guided by a set of mottos and known for their unity and brotherhood in the face of adversity. Nowadays, those themes still ring true, even if epic battles have made way for craic-filled nights out.